On September 10, 2024, the SEC announced a settled enforcement action against Keurig Dr Pepper, Inc. related to statements the company made in its 2019 and 2020 Form 10-Ks about the recyclability of its K-Cup coffee and tea pods.  In Item 1 of the company’s Form 10-K for the year ended December 31, 2020, the company said:

“In December 2020, we achieved our goal of making all K-Cup pods sold in the U.S. recyclable by the end of 2020, having converted all K-Cup pods sold in Canada to a recyclable format in 2018. The new pods are made of polypropylene #5 plastic, a material that is accepted curbside for recycling by many communities, and we have conducted extensive testing with municipal recycling facilities to validate that they can be effectively recycled. We continue to engage with municipalities and recycling facilities to advance the quantity and quality of recycled polypropylene and have committed $10 million toward the advancement of polypropylene recycling in the U.S. through the Polypropylene Recycling Coalition, an effort led by The Recycling Partnership and funded by leading brands, recyclers, converters and producers of polypropylene.”

According to the SEC’s Order what the company did not disclose in the 2019 and 2020 annual reports was that two large recycling companies “provided negative feedback concerning the commercial feasibility of curbside recycling of pods” and indicated that “they did not presently intend to accept pods for recycling.”

Without admitting or denying the findings Keurig Dr Pepper entered into a cease-and-desist order and paid a civil money penalty of $1,500,000.

An interesting aspect of this case is that it was brought under Section 13(a) of the 1934 Act and related Exchange Act Rule 13a-1, which relate to complete and accurate annual reports.

As always, your thoughts and comments are welcome.